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We’re all connected: The power of the social media ecosystem · Study

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ArticleWe’re all connected: The power of the social media ecosystem

Richard C. Hanna2011

Article2011

We’re all connected: The power of the social media ecosystem

Richard C. Hanna · Andrew J. Rohm · Victoria L. Crittenden

1,657 citations·0/0 files stored·Business Horizons

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Digital Marketing and Social Media Marketing and Advertising Strategies Media and Digital Communication

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 1,657 citations exist upstream.

References

2009Users of the world, unite! The challenges and opportunities of Social Media 2000The cluetrain manifesto: the end of business as usual

Cited by

2013Understanding Generation Y and their use of social media: a review and research agenda 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty 2020More than meets the eye: The functional components underlying influencer marketing 2013Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM 2012To be or not to be in social media: How brand loyalty is affected by social media?2013Online engagement factors on Facebook brand pages 2019Measuring social media influencer index- insights from facebook, Twitter and Instagram

Details

Year2011

Typearticle

Published2011-02-17

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations1,657

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.bushor.2011.01.007

openalex_workW2098099892

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