More than meets the eye: The functional components underlying influencer marketingColin Campbell, Justine Rapp Farrell2020-03-28articleBusiness Horizons943 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaMarketing and Advertising StrategiesSMEs Development and Digital MarketingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 943 citations exist upstream.References1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com11982Reference Group Influence on Product and Brand Purchase Decisions2011We’re all connected: The power of the social media ecosystem2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep2010What makes a helpful online review? a study of customer reviews on amazon.comCited by2020The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers2021Understanding influencer marketing: The role of congruence between influencers, products and consumers2022Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers2021Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising2021Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification2023Social media influencer marketing: foundations, trends, and ways forward2023Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship2021More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers