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Selling to Millennials with online reviews

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References

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2011Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

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485 cited

2011Social spending: Managing the social media mix463 cited

Cited by

2016The power of expert identity: How website-recognized expert reviews influence travelers' online rating behavior175 cited
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2017Negative word of mouth can be a positive for consumers connected to the brand127 cited
2018The allure of luxury brands’ social media activities: a uses and gratifications perspective115 cited
2019Tell me your age and I tell you what you trust: the moderating effect of generations107 cited
2019Understanding high school students use of choice factors and word-of-mouth information sources in university selection80 cited
2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel33 cited
2021Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China29 cited
2015Generation Y: Online Shopping Behaviour of the Secondary School and University Students19 cited
2016Young consumers’ considerations of healthy working conditions in purchasing decisions: a qualitative examination15 cited
2025Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective13 cited
2020Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms12 cited
2016Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia12 cited
2019Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment11 cited
2022UNDERSTANDING THE INTENTION OF MILLENNIAL GENERATION ON INVESTMENT THROUGH THE FINANCIAL TECHNOLOGY APPLICATION11 cited
2023Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers8 cited