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Exploring the disseminating behaviors of eWOM marketing: persuasion in online video · Study

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ArticleExploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung‐Kuei Hsieh2012

Article2012

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Jung‐Kuei Hsieh · Yi-Ching Hsieh · Yu-Chien Tang

174 citations·0/0 files stored·Electronic Commerce Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1986Self-Reports in Organizational Research: Problems and Prospects 1986Organizational Information Requirements, Media Richness and Structural Design 1997The Psychology of Attitudes 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1946Forming impressions of personality.2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2007The structure and function of communication in society 1991Dual coding theory: Retrospect and current status.

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2014Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics 2019Instagram Stories versus Facebook Wall: an advertising effectiveness analysis 2015eWOM persuasiveness: do eWOM platforms and product type matter?2015The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry 2022A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity

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Year2012

Typearticle

Published2012-03-16

VenueElectronic Commerce Research

ISSN-L1389-5753

Languageen

Citations174

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/s10660-012-9091-y

openalex_workW2079545491

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2018

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