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Yi-Ching Hsieh

24 works· latest 2022· 3 institutionscluster: provisional

h-index23

i1023

Citations3,149

Works here24

Most cited in this library

Relationship marketing and consumer switching behavior2005 · 334 citations
Maintaining a committed online customer: A study across search-experience-credence products2005 · 325 citations
The challenge for multichannel services: Cross-channel free-riding behavior2010 · 303 citations
Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework2012 · 289 citations
How to Align your Brand Stories with Your Products2012 · 228 citations

Works

24 shown

How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior

Journal of Retailing and Consumer Services·2022·3 authors

104citations

(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness

European Journal of Marketing·2021·4 authors

24citations

Understanding the influences of story elements in service businesses

Service Business·2017·4 authors

6citations

Do Colors Change Realities in Online Shopping?

Journal of Interactive Marketing·2017·4 authors

59citations

Purchase decision: does too much choice leave us unhappy?

European Journal of Marketing·2017·3 authors

30citations

Does Raising Value Co-creation Increase All Customers’ Happiness?

Journal of Business Ethics·2016·4 authors

80citations

Dialogic co-creation and service innovation performance in high-tech companies

Journal of Business Research·2015·2 authors

All for one but does one strategy work for all?

Managing Service Quality·2012·6 authors

66citations

How to Align your Brand Stories with Your Products

Journal of Retailing·2012·3 authors

228citations

Exploring the disseminating behaviors of eWOM marketing: persuasion in online video

Electronic Commerce Research·2012·3 authors

174citations

The challenge for multichannel services: Cross-channel free-riding behavior

Electronic Commerce Research and Applications·2010·5 authors

303citations

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Journal of Advertising Research·2007·4 authors

210citations

How to Encourage Customers to Use Legal Software

Journal of Business Ethics·2007·3 authors

33citations

Family communication and parental influence on children's brand attitudes

Journal of Business Research·2006·3 authors

54citations

Website quality and customer's behavioural intention: an exploratory study of the role of information asymmetry

Total Quality Management & Business Excellence·2005·2 authors

129citations

Relationship marketing and consumer switching behavior

Journal of Business Research·2005·3 authors

334citations

A Study of the Impacts of Service Quality on Relationship Quality in Search-Experience-Credence Services

Total Quality Management & Business Excellence·2004·2 authors

150citations

Virtual factory and relationship marketing—a case study of a Taiwan semiconductor manufacturing company

International Journal of Information Management·2002·3 authors

44citations