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Understanding the influences of story elements in service businesses · Study

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ArticleUnderstanding the influences of story elements in service businesses

Yi-Ching Hsieh2017

Article2017

Understanding the influences of story elements in service businesses

Yi-Ching Hsieh · Hung-Chang Chiu · Yun-Chia Tang · Chen-Hao Liu

6 citations·0/0 files stored·Service Business

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1974Advertising as Information 1988Authenticity and commoditization in tourism 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings 1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".2013Managing Brands in the Social Media Environment

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2020Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms

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Year2017

Typearticle

Published2017-12-04

VenueService Business

ISSN-L1862-8508

Languageen

Citations6

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/s11628-017-0356-3

openalex_workW2772391081

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