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Sex Differences in Socially Responsible Consumers' Behavior

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

Using an improved measure of consumers' socially responsible behavior, testing a national sample of 1,503 consumers and being guided by Eagly's 1987 social role theory of sex-based differences in social behavior, support was found for the contention that women exhibit more concern for others and society as consumers in their behavior and decision making.

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References

1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1989Sex Differences in Social Behavior: A Social-Role Interpretation.1975Determining the Characteristics of the Socially Conscious Consumer 1984Socially Responsible Consumers: Profile and Implications for Public Policy 1968The Traditional Socially Responsible Personality 1991Personal characteristics in college students' evaluations of business ethics and corporate social responsibility 1971Incorporating Ecology into Marketing Strategy: The Case of Air Pollution

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2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework 2007The contribution of corporate social responsibility to organizational commitment 2013Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products 2005Green consumption or sustainable lifestyles? Identifying the sustainable consumer 2004The Relationship between Perceptions of Corporate Citizenship and Organizational Commitment

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