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Political Marketing: An Approach to Campaign Strategy
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Political Marketing: An Approach to Campaign Strategy (1983)Political Marketing: An Approach to Campa…Political communication management (2011)Political communication manag…Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections (2008)Political Impression Manageme…Segmented Mobilization (2007)Segmented MobilizationStrategic analysis in political markets (1996)Strategic analysis in politic…A theory of reasoned action perspective of voting behavior: Model and empirical test (1995)A theory of reasoned action p…The application of marketing to British politics (1990)The application of marketing …Content Analysis for the Social Sciences and Humanities. (1970)Election Campaigning: The New Marketing of Politics (1995)Political marketing ‐ vive la différence! (1996)Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party (2020)An Economic Theory of Democracy. (1958)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Marketing management: analysis. planning. implementation and control (2000)The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation (2001)The political marketing planning process: improving image and message in strategic target areas (2002)If Kate voted Conservative, would you? (2010)An Economic Theory of Democracy (1960)Objective Knowledge, an Evolutionary Approach. (1973)Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)The views of anadvocatus dei: political marketing and its critics (2004)Considerations on the evolution of political marketing theory (2009)Mobilization, participation, and democracy in America (1993)The New Second Generation: Segmented Assimilation and its Variants (1993)Voice and Equality (1995)The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.) (1960)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Advances in Consumer Research (2025)The Agenda-Setting Function of Mass Media (1972)Leadership and Performance beyond Expectations (1987)Insiders and Outsiders: Presentation of Self on Canadian Parliamentary Websites and Newsletters (2012)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Credibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010 (2015)Marketing the female politician: an exploration of gender and appearance (2015)
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  • 2008Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections110 cited
  • 1996Strategic analysis in political markets109 cited
  • 1990The application of marketing to British politics95 cited
  • 2007Segmented Mobilization71 cited
  • 1995A theory of reasoned action perspective of voting behavior: Model and empirical test65 cited
  • 2011Political communication management17 cited

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