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ArticleThe Elements of Marketing

Earl S. Fullbrook1947

Article1947

The Elements of Marketing

Earl S. Fullbrook · P. D. Converse · Harvey W. Huegy

44 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

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2015How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement 2002A triadic network approach to service quality 1998The unintended consequences of the culture of consumption: An historical‐theoretical analysis of consumer misbehavior 2004Interactive service quality in service encounters: empirical illustration and models 2001The quality of bi‐directional service quality in dyadic service encounters 2014A Chronology Of The Definition Of Marketing 1996A Marketing Mix for the 21st Century 1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature

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Year1947

Typearticle

Published1947-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations44

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1246310

openalex_workW2066428353

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