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Consumer responsiveness to mobile marketing
16 references·1 citing·44 second hop
Consumer responsiveness to mobile marketing (2007)Consumer responsiveness to mobile marketi…The effectiveness of targeted mobile advertising in selling mobile services: an empirical study (2006)The effectiveness of targeted…Measuring mobile banking customers' channel attribute preferences in service consumption (2006)Measuring mobile banking cust…Exploring perceptions and use of mobile services: user differences in an advancing market (2006)Exploring perceptions and use…An advanced model of consumer attitudes toward advertising on the mobile internet (2006)An advanced model of consumer…Factors influencing consumers' willingness to accept mobile advertising: a conceptual model (2005)Factors influencing consumers…Communication as an element of service value (2005)Communication as an element o…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media (2002)From Consumer Response to Act…Exploring the Implications of M-Commerce for Markets and Marketing (2002)Exploring the Implications of…The Customer Revolution: How to Thrive When Customers Are in Control (2001)The Customer Revolution: How …The soul of the new consumer: authenticity--what we buy and why in the new economy (2000)The soul of the new consumer:…Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (1999)Permission Marketing: Turning…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…How Consumers Assess the Value of Advertising (1995)How Consumers Assess the Valu…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES (2017)EVALUATING ANTECEDENTS AND CO…A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Comparative fit indexes in structural models. 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(1980)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Emerging Value Propositions For M-Commerce (1970)Strategy and the new economics of information (1999)The mobile commerce value chain: analysis and future developments (2002)Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)Advertising as Information (1974)The Constitution of Society. Outline of the Theory of Structuration (1984)Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 (2006)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Marketing management: analysis. planning. implementation and control (2000)Permission-based mobile advertising (2002)An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Consumer Behavior in a Multichannel, Multimedia Retailing Environment (2010)Marketing Research (1970)E-satisfaction: an initial examination (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Provenance associations as core values of place umbrella brands (2008)Online Consumer Review Factors Affecting Offline Hotel Popularity: Evidence from Tripadvisor (2015)Policies for Sustainable Consumption (2015)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)The Impact of New Media on Customer Relationships (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer engagement: the construct, antecedents, and consequences (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 2002Exploring the Implications of M-Commerce for Markets and Marketing683 cited
  • 1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers449 cited
  • 2002From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media441 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 2005Factors influencing consumers' willingness to accept mobile advertising: a conceptual model314 cited
  • 2000The soul of the new consumer: authenticity--what we buy and why in the new economy135 cited
  • 2006Exploring perceptions and use of mobile services: user differences in an advancing market102 cited
  • 2006An advanced model of consumer attitudes toward advertising on the mobile internet89 cited
  • 2006The effectiveness of targeted mobile advertising in selling mobile services: an empirical study65 cited
  • 2001The Customer Revolution: How to Thrive When Customers Are in Control64 cited

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  • 2006Measuring mobile banking customers' channel attribute preferences in service consumption54 cited
  • 2005Communication as an element of service value54 cited
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    • 2017EVALUATING ANTECEDENTS AND CONSEQUENCES OF LOCATION-BASED SERVICES7 cited