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Role of tactile and visual inputs in product evaluation: a multisensory perspective

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References

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2004The Different Roles of Product Appearance in Consumer Choice *912 cited

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2009

The Effect of Mere Touch on Perceived Ownership

820 cited

Cited by

2016Emotional Responses to Multisensory Environmental Stimuli210 cited
2020Consumer decision-making in a retail store: the role of mental imagery and gender difference61 cited
2020The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence56 cited
2019Online shopping environments and consumer’s Need for Touch49 cited
2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
2014The impact of personal innovativeness on product aesthetics and self-connection with brand: a case study of mobile phone users32 cited
2017Sensory marketing in an outdoor out-store shopping environment – an exploratory study in Japan31 cited
2016Exploring consumer doubt towards local new products innovation and purchase intention28 cited
2015Selling through the Senses: Sensory Appeals in the Fashion Retail Environment25 cited
2018Seeing through touch: a conceptual framework of visual-tactile interplay24 cited
2021How COVID-19 Could Accelerate the Adoption of New Retail Technologies and Enhance the (E-)Servicescape22 cited
2019Sensory Marketing and its Effect on Hotel Market-Share: Perception of Hotel Customers20 cited
2021Haptics and brands: The effect of touch on product evaluation of branded products17 cited
2020Sensory inputs in tourists’ nightlife experiences – a study of Bangkok, Kuala Lumpur and Singapore14 cited
2017The Influence of Sensory Marketing: a Study of Atmospheric Factors and Consumer Response14 cited
2022The Impact of Sensory Experience on the Buying Behavior of Coffee Shop Visitors in Indonesia14 cited