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Use of pharmaceutical manufacturers' value-added services to build customer loyalty · Study

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ArticleUse of pharmaceutical manufacturers' value-added services to build customer loyalty

Sheryl L. Szeinbach1997

Article1997

Use of pharmaceutical manufacturers' value-added services to build customer loyalty

Sheryl L. Szeinbach · James H. Barnes · Dewey D. Garner

25 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Service and Product Innovation

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1984Judgment Under Uncertainty: Heuristics and Biases.1992A National Customer Satisfaction Barometer: The Swedish Experience 1982Judgment under uncertainty: Heuristics and biases 1986Decision analysis and behavioral research 1989Consumer Preference Formation and Pioneering Advantage 1992Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety

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Year1997

Typearticle

Published1997-11-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations25

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0148-2963(96)00239-1

openalex_workW2067489097

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