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Cue utilization in the product authentication process: a framework and research agenda for product counterfeit prevention
16 references·0 citing·39 second hop
Cue utilization in the product authentication process: a framework and research agenda for product counterfeit prevention (2012)Cue utilization in the product authentica…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…The Effects of Time Constraints on Consumers' Judgments of Prices and Products (2003)The Effects of Time Constrain…Spot the difference: consumer responses towards counterfeits (2001)Spot the difference: consumer…Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants (1996)Counterfeit purchase intentio…Non‐price determinants of intention to purchase counterfeit goods (1995)Non‐price determinants of int…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Consumer “accomplices” in product counterfeiting: a demand side investigation (1993)Consumer “accomplices” in pro…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Foreign Counterfeiting of Status Goods (1988)Foreign Counterfeiting of Sta…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…Intrinsic versus extrinsic cues as determinants of perceived product quality. (1974)Intrinsic versus extrinsic cu…Some Consequences of the Habit of Judging Quality by Price (1944)Some Consequences of the Habi…The nature of human values (1973)Culture's Consequences: International Differences in Work-Related Values. 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On the Optimum Level of Salesperson Customer Orientation in Sales Encounters (2011)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Customer repurchase intention (2003)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues (1988)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1988Foreign Counterfeiting of Status Goods636 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
  • 2001Spot the difference: consumer responses towards counterfeits548 cited
  • 2003The Effects of Time Constraints on Consumers' Judgments of Prices and Products461 cited
  • 1996Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants452 cited
  • 1995Non‐price determinants of intention to purchase counterfeit goods400 cited
  • 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited

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  • 1993Consumer “accomplices” in product counterfeiting: a demand side investigation378 cited
  • 1944Some Consequences of the Habit of Judging Quality by Price353 cited
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