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ArticleSocial Exchange in Marketing

Richard P. Bagozzi1975

Article1975

Social Exchange in Marketing

Richard P. Bagozzi

124 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Social Power and Status Dynamics Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

2017Exchange and Power in Social Life 1965Exchange and Power in Social Life.1958Social Behavior as Exchange 1935The division of labor in society 1963Social Behavior: Its Elementary Forms 1984An Essay on the Nature and Significance of Economic Science 1960A Theory of Role Strain 1934On the Division of Labor in Society

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Details

Year1975

Typearticle

Published1975-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations124

Files0 public / 0

ShelfSocial Power and Status Dynamics

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doi10.1007/bf02729292

openalex_workW2067557303

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2014Marketing hasta la última definición de la AMA (American Marketing Association)

2025Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions