Multiproduct Search and the Joint Search Effect

Jidong Zhou

96 citations0/0 files storedAmerican Economic Review

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Consumer Market Behavior and Pricing Merger and Competition Analysis Economic theories and models

Abstract

This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed. (JEL D11, D43, D83)

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1961The Economics of Information 1976The Economics of Information 1971A model of price adjustment 1980A Model of Sales.1983Equilibrium Price Dispersion 1989Oligopolistic Pricing with Sequential Consumer Search 1988"Mix and Match": Product Compatibility without Network Externalities 1994Retail Pricing and Advertising Strategies

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2014Multiproduct Retailing 2016Selling substitute goods to loss‐averse consumers: limited availability, bargains, and rip‐offs 2018Competitive Information Disclosure in Search Markets 2020Creating Platforms by Hosting Rivals 2019Relative Price Dispersion: Evidence and Theory 2020Consumer Search and Filtering on Online Retail Platforms 2019Consumer Search and Retail Market Structure

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