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ArticleThe Globalization of Nothing 2

Peter P. Nieckarz2008

Article2008

The Globalization of Nothing 2

Peter P. Nieckarz

182 citations·0/0 files stored·The Journal of Popular Culture

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Cultural Studies and Postmodernism Globalization and Cultural Identity Cultural, Social, and Media Studies

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2017A Sociology of Nothing: Understanding the Unmarked 2012Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries 2012The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity 2011Branding in a global marketplace: The mediating effects of quality and self-identity brand signals 2012Barefoot entrepreneurs 2013Problematizing Mobility: A Metaphor of Stickiness, Non-Places and the Kinetic Elite 2020Brand credibility and marketplace globalization: The role of perceived brand globalness and localness 2018The changing nature of consumption and the intensification of McDonaldization in the digital age

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Year2008

Typearticle

Published2008-03-18

VenueThe Journal of Popular Culture

ISSN-L0022-3840

Languageen

Citations182

Files0 public / 0

ShelfCultural Studies and Postmodernism

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doi10.1111/j.1540-5931.2008.00518.x

openalex_workW2068375335

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