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Segmentation analysis with managerial judgment

6 references·4 citing·43 second hop

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References

1986The theory and practice of econometrics4,342 cited
1990Database Models and Managerial Intuition: 50% Model + 50% Manager473 cited
1991Interaction of Judgemental and Statistical Forecasting Methods: Issues & Analysis187 cited
1989Direct Marketing Management150 cited
1982Direct Marketing: Strategy, Planning, Execution63 cited
1998Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models43 cited

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2003Market segmentation by tourists’ sentiments138 cited
2005An empirical study of dynamic customer relationship management23 cited
2004Mining customer value: from association rules to direct marketing16 cited
2006Data Mining for Target Marketing13 cited

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