OPTIONS AND THE ENTERPRISE: TOWARD A STRATEGIC THEORY OF ENTREPRENEURIAL WEALTH CREATION.

Rita Gunther McGrath

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Entrepreneurship Studies and Influences Innovation and Knowledge Management Capital Investment and Risk Analysis

Abstract

Real options theory is used to extend extant perspectives on social capital and the principle of asset parsimony in the accumulation of resources for new businesses. This is done to move toward development of a predictive theory of wealth creation from the entrepreneurial process.

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