Overcoming the barriers to e‐cluster development in a low product complexity business sector

Abstract

Purpose The purpose of this paper is to investigate the issues that impact negatively on e‐cluster development in a low product complexity industry and identification of key factors to overcome the barriers. Design/methodology/approach Structured interviews were used to identify perceived value and user expectations from e‐clusters. Workshops involving assessment of a prototype e‐cluster validated user expectations. A mapping study and best practice review provided a basis for e‐cluster application development and assessing potential industry uptake. Findings Interest and perceived value of e‐clusters varied according to size of organisation with smaller organisations primarily interested in e‐connectivity to retailers and e‐business development. Organisations of all sizes, however, indicated a willingness to learn from each other and partner although level of e‐connectivity was average and overall level of sophistication was low. Practical implications Industrial review and acceptance of a prototype e‐cluster that would enable organisations manage several critical aspects of their operations from a single interface. Originality/value The paper provides new understanding of key issues that impact the operational benefits of e‐clusters and, in particular, factors that would underpin the success of e‐cluster success in a competitive, insular, low product complexity industry. This presents an informed basis for e‐cluster managers and members to successfully manage their initiative.

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