The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products

Timothy H. Reisenwitz · G. Joseph Wimbish

20 citations0/0 files storedHealth Marketing Quarterly

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Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Health, Technology, Consumer Behavior

Abstract

The elderly or senior citizen is a large and growing market segment that purchases a disproportionate amount of health care products, particularly nonprescription products. This study attempts to examine the elderly's level of involvement (high versus low) and their purchase decision process regarding nonprescription or over-the-counter (OTC) products. Frequencies and percentages are calculated to indicate level of involvement as well as purchase decision behavior. Previous research is critiqued and managerial implications are discussed.

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1985Measuring the Involvement Construct 1985The Elderly Consumer and Adoption of Technologies 1986A Longitudinal Study of the Use of the Elderly in Magazine Advertising 1978A Field Test of the Relationship between Cognitive Dissonance and State Anxiety 1994Consumer involvement in nonprescription medicine purchase decisions.1991Methodological Issues in Aging Research 1984The Effect of Retirement Versus Age on the Shopping Orientations of the Older Consumer

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2006Segmentation by craft selection criteria and shopping involvement 2011The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs

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