Consumer involvement in nonprescription medicine purchase decisions.

Prasanna Gore · S. Suresh Madhavan · Gordon W. McClung · David Riley

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Consumer Behavior and Marketing Influence Pharmacy and Medical Practices Pharmaceutical industry and healthcare

Abstract

As self-medication with nonprescription drugs becomes increasingly popular and important in this era of escalating health care costs and growing consumer sophistication, the degree of consumer involvement in the purchase decision becomes an important factor. High involvement suggests active information-seeking behavior and, therefore, a greater likelihood of appropriate nonprescription drug use. The authors assess consumer involvement in nonprescription medicine purchase decisions and the use of expert sources of information.

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2006Perceptions of incompatibility in customer‐to‐customer interactions: examining individual level differences 2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?2017Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption 1998The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products 2012Relationship of Consumer Involvement, Credibility of the Source of Information and Consumer Satisfaction on Purchase Decision of Non-Prescription Drugs 2012Private label drugs in China: the consumer perspective 2008Painkiller purchasing in the UK

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