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• 2006Perceptions of incompatibility in customer‐to‐customer interactions: examining individual level differences44 cited
• 2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?25 cited
• 2017Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption22 cited
• 1998The Purchase Decision Process and Involvement of the Elderly Regarding Nonprescription Products20 cited
• 2012Relationship of Consumer Involvement, Credibility of the Source of Information and Consumer Satisfaction on Purchase Decision of Non-Prescription Drugs19 cited
• 2012Private label drugs in China: the consumer perspective15 cited
• 2008Painkiller purchasing in the UK15 cited