Effects of Cost and Revenue Strategies on Newspaper Circulation

William B. Blankenburg · Robert L. Friend

8 citations0/0 files storedJournal of Media Economics

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Journalism and Media Studies Media, Journalism, and Communication History Media Studies and Communication

Abstract

Cost, revenue, and market data were used in this study to seek effects of business strategies on daily newspaper circulation performance from 1981 to 1990. We found that investment in quality may help circulation but hurt profits and that aggressive pricing hampers circulation while helping profits.

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References

1992Media Economics: Concepts and Issues 1981Press and public: Who reads what, when, where, and why in American newspapers 1992The financial commitment approach to news media competition 1986An Economic Analysis of Daily Newspaper Performance 1982Newspaper Ownership and Control of Circulation to Increase Profits

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