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Reverse Marketing: A Synergy of Purchasing and Relationship Marketing

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References

1991Developing products in half the time914 cited
1991Partnering as a Focused Market Strategy436 cited
1993Buyer-supplier relationships today323 cited
1995A Managerial Guideline for the Development and Implementation of Purchasing Partnerships308 cited
1989Reverse Marketing: The New Buyer-Supplier Relationship220 cited
1991A Managerial Guideline for the Development and Implementation of Purchasing Partnerships183 cited
1992Effective Product Design and Development: How to Cut Lead Time and Increase Customer Satisfaction127 cited
1989Single Sourcing: Short‐Term Savings Versus Long‐Term Problems101 cited
1993Buying your way to the top96 cited
1991How reverse marketing changes buyer—seller roles88 cited
1991A strategic role for purchasing83 cited

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2004Small and medium-sized firms' import behavior: The case of Danish industrial purchasers44 cited
2007Analyzing internationalization configurations of SME's: The purchaser's perspective

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2000The impact of strategic procurement in the UK further and higher education sectors33 cited

1997The relationship between strategic purchasing and customer satisfaction within a total quality management environment29 cited

2013Microenterprises: how they interact with public procurement processes29 cited

2008Long-term Orientation of the Supply Function in the SME Context27 cited

2021The purchasing department's leadership role in developing and maintaining a preferred customer status24 cited

2008BUYER‐SUPPLIER PARTNERING IN UK DEFENCE PROCUREMENT: LOOKING BEYOND THE POLICY RHETORIC22 cited

1999Strategic Procurement Planning across the Product’s Sales Cycle: A Conceptualization22 cited

2009The mediating effect of supplier oriented purchasing on conflict in inter‐firm relationships21 cited

2008Toward an Enhanced Definition and Measurement of Purchasing's Strategic Role in Buyer–Supplier Relationships15 cited