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How European PR practitioners handle digital and social media · Study

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ArticleHow European PR practitioners handle digital and social media

Piet Verhoeven2011

Article2011

How European PR practitioners handle digital and social media

Piet Verhoeven · Ralph Tench · Ansgar Zerfaß · Ángeles Moreno · Dejan Verčič

103 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Digital Communication

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References

2009Social media: The new hybrid element of the promotion mix 2008PR practitioners’ use of social media tools and communication technology 2009Social media use, perceptions of decision-making power, and public relations roles

Cited by

2014An overview of new media research in public relations journals from 1981 to 2014 2013Facing Facebook 2013El uso de Twitter en el entorno del Periodismo Institucional 2.0: estrategias cross-media y diálogo informativo 2020Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations 2018Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use 2015Social media: the Wild West of CSR communications 2022A decade of social media in public relations research: A systematic review of published articles in 2010–2020 2017Understanding social media governance: seizing opportunities, staying out of trouble

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Year2011

Typearticle

Published2011-09-22

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations103

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/j.pubrev.2011.08.015

openalex_workW2069948932

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