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How European PR practitioners handle digital and social media
3 references·16 citing·52 second hop
How European PR practitioners handle digital and social media (2011)How European PR practitioners handle digi…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Social media use, perceptions of decision-making power, and public relations roles (2009)Social media use, perceptions…PR practitioners’ use of social media tools and communication technology (2008)PR practitioners’ use of soci…Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads (2022)Digitalization in public rela…A decade of social media in public relations research: A systematic review of published articles in 2010–2020 (2022)A decade of social media in p…Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations (2020)Irresistible possibilities: E…How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets (2020)How Large Information Technol…Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use (2018)Strategy and Tactics in Strat…Editors’ letter: New research and opportunities in public relations and visual communication (2018)Editors’ letter: New research…Understanding social media governance: seizing opportunities, staying out of trouble (2017)Understanding social media go…The benefit of issue management: anticipating crises in the digital age (2017)The benefit of issue manageme…Public relations in an online environment: Discourse description of social media in Kuwaiti organizations (2017)Public relations in an online…Fútbol y redes sociales. 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References

  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2008PR practitioners’ use of social media tools and communication technology324 cited
  • 2009Social media use, perceptions of decision-making power, and public relations roles189 cited

Cited by

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  • 2013Facing Facebook86 cited
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  • 2020Irresistible possibilities: Examining the uses and consequences of social media influencers for contemporary public relations58 cited
  • 2018Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use55 cited
  • 2015Social media: the Wild West of CSR communications53 cited
  • 2022A decade of social media in public relations research: A systematic review of published articles in 2010–202052 cited
  • 2017Understanding social media governance: seizing opportunities, staying out of trouble39 cited
  • 2014The online presence of Turkish banks: Communicating the softer side of corporate identity38 cited
  • 2017The benefit of issue management: anticipating crises in the digital age37 cited
  • 2020How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

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35 cited
  • 2015Facebook users' intentions in risk communication and food-safety issues35 cited
  • 2017Public relations in an online environment: Discourse description of social media in Kuwaiti organizations34 cited
  • 2018Editors’ letter: New research and opportunities in public relations and visual communication29 cited
  • 2022Digitalization in public relations—Changing competences: A longitudinal analysis of skills required in PR job ads26 cited
  • 2016Fútbol y redes sociales. Análisis de la gestión de Relaciones Públicas 2.0 por los clubes de fútbol24 cited