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Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach
16 references·0 citing·39 second hop
Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach (2010)Predicting Chinese young consumers’ accep…A Beginner's Guide to Structural Equation Modeling (2015)A Beginner's Guide to Structu…Linking perceived value and loyalty in location‐based mobile services (2005)Linking perceived value and l…Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)Intentions to Use Mobile Serv…Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…What drives mobile commerce? (2004)What drives mobile commerce?Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…A Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structu…From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media (2002)From Consumer Response to Act…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The theory of planned behavior (1991)The theory of planned behaviorOverall fit in covariance structure models: Two types of sample size effects. (1990)Overall fit in covariance str…Psychological Testing: Principles and Applications (1988)Psychological Testing: Princi…Attitudes, Personality and Behavior (1988)Attitudes, Personality and Be…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Understanding consumer acceptance of mobile payment services: An empirical analysis (2009)A method for taxonomy development and its application in information systems (2012)In AI we trust? Perceptions about automated decision-making by artificial intelligence (2020)Statistical Theories of Mental Test Scores (1969)Handbook of Industrial and Organizational Psychology. (1977)Survey research in operations management: a process‐based perspective (2002)Validation Guidelines for IS Positivist Research (2004)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)On the Evaluation of Structural Equation Models (1988)Understanding information technology acceptance by individual professionals: Toward an integrative view (2005)A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects (2006)Integrating TTF and UTAUT to explain mobile banking user adoption (2010)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review (2006)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Structural Equation Modeling: A Second Course (2007)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)
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References

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660 cited
  • 2002From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media441 cited
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