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The two-dimensional impact of color on shopping · Study

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ArticleThe two-dimensional impact of color on shopping

Ayn E. Crowley1993

Article1993

The two-dimensional impact of color on shopping

368 citations·0/0 files stored·Marketing Letters

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Color perception and design Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

2025Advances in Consumer Research 1957The Measurement of Meaning 1974An approach to environmental psychology 1946On the Theory of Scales of Measurement 2002Experimental Design in Psychological Research 1980A description of the affective quality attributed to environments.1983The effects of color in store design.

Cited by

1999What we know about consumers’ color choices 2002TANGSERV 2010The impact of colour on Website appeal and users’ cognitive processes 2012The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism 2011The effects of color and light on indoor wayfinding and the evaluation of the perceived environment 2012Role of web site design quality in satisfaction and word of mouth generation 2006Effects of indoor color on mood and cognitive performance

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Details

Year1993

Typearticle

Published1993-01-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations368

Files0 public / 0

ShelfColor perception and design

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doi10.1007/bf00994188

openalex_workW2071502945

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2017

The interplay of customer experience and commitment