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Determinants of Brand Equity of QMobile: A case study of Pakistan

14 references·2 citing·48 second hopsampled

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References

1995Measuring customer‐based brand equity1,388 cited
2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
2007Does image of country‐of‐origin matter to brand equity?538 cited
2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China413 cited
2010Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market302 cited
2006Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands249 cited
2012Factors influencing mobile services adoption: a brand‐equity perspective237 cited
2011Brand equity in higher education209 cited
2008Consumer‐based brand equity147 cited
2012Significant components of service brand equity in healthcare sector104 cited
2011Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test67 cited
2012Consumer‐based brand equity in banking industry53 cited
2012Impact of retailer personality on consumer‐based retailer equity45 cited
2012Can after sale service generate brand equity?39 cited

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2018

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Impact of Organizational Commitment on Readiness for Change: A Case of Higher Learning Institutions of Karachi

28 cited

2019ENVIRONMENTAL SUSTAINABILITY IN THE FOURTH INDUSTRIAL REVOLUTION: THE NEXUS BETWEEN GREEN PRODUCT AND GREEN PROCESS INNOVATION14 cited