Marketing Your Commmunity: Image Analysis in Norfolk

Pamela A. Weaver · Chol Yong Kim

120 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Diverse Aspects of Tourism Research Urbanism, Landscape, and Tourism Studies Business, Innovation, and Economy

Abstract

The Norfolk, Virginia, Visitors Bureau wanted to attract people taking “mini-vacations”—weekend trips. To begin, the bureau had to find out what these travelers found attractive in Norfolk

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1977Importance-Performance Analysis 1989Formulating and Evaluating Tou Rism Policy Using Importance-Performance Analysis

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1998Primary Image as a Dimension of Destination Image: An Empirical Assessment 2007Efficiency and Productivity of Italian Tourist Destinations: A Quantitative Estimation Based on Data Envelopment Analysis and the Malmquist Method 2009Gap Analysis as a Diagnostic Tool for Improving the Slot Gaming Experience

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