Formulating and Evaluating Tou Rism Policy Using Importance-Performance Analysis

Abstract

The purpose of this paper is to explore the applicability of Importance-Perform ance Analysis (IPA) technique in the formulation and evaluation of tourism policy. The authors discuss the use of this survey research technique and the key elements in the development of an effective research design using IPA. The paper illustrates how the IPA technique was used in two very different tourism destinations to solve problems and resolve tourism policy issues.

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