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The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
2 references·16 citing·50 second hop
The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination (2003)The Journal of Marketing Research: Its In…Mathematical Models and Methods in Marketing (1962)Mathematical Models and Metho…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Scents research and its applications in tourism (2021)Scents research and its appli…Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history (2020)Uncovering the knowledge flow…The effectiveness of coupons on the restaurant consumers’ purchase decision (2018)The effectiveness of coupons …The impact of social and contractual enforcement on reseller performance: the mediating role of coordination and inequity during adoption of a new technology (2016)The impact of social and cont…A Review of the First Twenty Years of the Australasian Marketing Journal (2013)A Review of the First Twenty …Twenty Years of the Journal of Marketing Theory and Practice (2012)Twenty Years of the Journal o…Coming of age (2012)Coming of ageThe Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing (2008)The Essence Of Business Marke…Publishing on publishing: streams in the literature (2008)Publishing on publishing: str…A review of the application of event studies in marketing (2007)A review of the application o…The paradoxnoia of top journal(s) in marketing (2006)The paradoxnoia of top journa…An Assessment of Equivalence Between Online and Mail Surveys in Service Research (2006)An Assessment of Equivalence …What Has Marketing Learned from Richard Johnson? 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A Review (2018)Examining the relationship between chain governance structures and chain performance (2019)Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis (2022)A New Product Growth for Model Consumer Durables (1969)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)A New Product Growth Model for Consumer Durables (1976)Academic landscape of Technological Forecasting and Social Change through citation network and topic analyses (2022)Knowledge creation dynamics of technological forecasting and social change special issues (2022)Bibliometric analysis on green hotels: past, present and future trends (2024)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? 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this work references cited by second hop

References

  • 1958Marketing Behavior and Executive Action613 cited
  • 1962Mathematical Models and Methods in Marketing94 cited

Cited by

  • 2006An Assessment of Equivalence Between Online and Mail Surveys in Service Research234 cited
  • 2007A review of the application of event studies in marketing75 cited
  • 2006The paradoxnoia of top journal(s) in marketing45 cited
  • 2020Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history39 cited
  • 2008The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing25 cited
  • 2016The impact of social and contractual enforcement on reseller performance: the mediating role of coordination and inequity during adoption of a new technology23 cited
  • 2005Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s18 cited
  • 2004Blinded by Science: The Managerial Consequences of Inadequately Validated Cluster Analysis Solutions15 cited
  • 2003Empirische Controllingforschung — Anmerkungen aus der Perspektive des Marketing15 cited
  • 2012Coming of age14 cited
  • 2018The effectiveness of coupons on the restaurant consumers’ purchase decision14 cited
  • 2021

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Scents research and its applications in tourism
13 cited
  • 2012Twenty Years of the Journal of Marketing Theory and Practice10 cited
  • 2008Publishing on publishing: streams in the literature9 cited
  • 2005What Has Marketing Learned from Richard Johnson?7 cited
  • 2013A Review of the First Twenty Years of the Australasian Marketing Journal7 cited