Articlegreen2014

Public Relations and Engagement: Theoretical Imperatives of a Multidimensional Concept

112 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Public Policy and Administration Research Corporate Social Responsibility Reporting

Abstract

Engagement has emerged as important concept in public relations, as stakeholders challenge the discourse of organizational primacy and organizations prioritize the need for authentic stakeholder involvement. As a multidimensional concept, engagement offers a foundation for building organizational relationships, and provides a means to facilitate community–organization interaction. This special issue on engagement and public relations presents a body of work that both explicates and expands the theoretical foundations of engagement, and contributes to scholarly understanding of its contexts, processes, and outcomes.

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2004Public Relations: State of the Field 2004Public Relations: State of the Field 2009The SAGE Handbook of Management Learning, Education and Development 2009Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication

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2015Terms of engagement: Analyzing public engagement with organizations through social media 2019The employee experience: how employees make meaning of employee engagement 2020Corporate social advocacy as engagement: Nike's social justice communication 2017Operationalizing Stakeholder Engagement in CSR: A Process Approach 2021Fostering Dialogic Engagement: Toward an Architecture of Social Media for Social Change 2018Toward a Theory of Social Engagement 2020Engaging for a social licence to operate (SLO)2018Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement

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