INSTITUTIONAL FACTORS AS CRITERIA FOR BUSINESS ENVIRONMENT IDENTIFICATION

Abstract

The paper focuses on the analysis of business environment in the context of performance measurement. Performance measurement is useful for an organization when it fits into the external and internal environment of the organization. The first requirement is to identify the business environment in order to analyze performance measurement. Institutional theory identifies internal and external environmental factors as institutional factors, according to which the behaviour of an organization could be disclosed and researched. This shows that according to the institutional factors internal and external environment of organization could be revealed. The methods of comparative analysis and synthesis of scientific literature were applied for the analysis of business environment. The criteria list for the identification of internal and external environment was systematized. Theoretical assumptions and data from expert research of institutional factors for business environment identification in the context of performance measurement are developed, presented and analysed.DOI: http://dx.doi.org/10.5755/j01.em.17.4.2984

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