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Factors Affecting Cognitive Resistance to Advertising · Study

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ArticleFactors Affecting Cognitive Resistance to Advertising

Peter Wright1975

Article1975

Factors Affecting Cognitive Resistance to Advertising

161 citations·0/0 files stored·Journal of Consumer Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1971Personality and Consumer Behavior: A Review 1973The Cognitive Processes Mediating Acceptance of Advertising

Cited by

2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games 1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations 2015Strategies and motives for resistance to persuasion: an integrative framework 2003Strategies for Resisting Persuasion 1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change 1981The Role of Family Communication in Consumer Learning 1989Manipulating Message Involvement in Advertising Research 2004THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising

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Year1975

Typearticle

Published1975-06-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations161

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1086/208610

openalex_workW2072373633

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