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Factors Affecting Cognitive Resistance to Advertising

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References

1971Personality and Consumer Behavior: A Review601 cited
1973The Cognitive Processes Mediating Acceptance of Advertising466 cited

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2015Strategies and motives for resistance to persuasion: an integrative framework200 cited
2003Strategies for Resisting Persuasion191 cited
1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change186 cited
1981The Role of Family Communication in Consumer Learning173 cited
1989Manipulating Message Involvement in Advertising Research159 cited
2004THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising157 cited
2004Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message155 cited
2017Measuring Sponsorship Transparency in the Age of Native Advertising119 cited
1991The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising118 cited

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2008A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands110 cited

1993Defining, Operationalizing, and Using Involvement in Advertising Research: A Review96 cited

1979Research Evidence on Mass Mediated Health Communication Campaigns86 cited

1994Does Personality Influence Brand Image?83 cited

2009Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations76 cited