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• 1986The vicissitudes of attitudes and similar representational constructs in twentieth century psychology205 cited
• 1993Chapter 2 Explanatory and predictive models of consumer behavior66 cited
• 1995Studying economic decisions within private households: A critical review and design for a “couple experiences diary”63 cited
• 2007Spending and credit use in the private household62 cited
• 2010Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context57 cited
• 2018Intertwining the internet of things and consumers' behaviour science: Future promises for businesses48 cited
• 2004Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology42 cited
• 1996A taxonomy of couples based on influence strategies: The case of home purchase37 cited
• 2012The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis36 cited
• 1982Do consumers have brand attitudes?36 cited
• 1979Product Competition and Consumer Behavior in the Food Industries34 cited
• 1987A profile of direct marketing television shoppers33 cited
• 1992Husband‐wife innovative consumer decision making: Exploring the effect of family power32 cited