Observing Flattery: A Social Comparison Perspective

Elaine Chan · Jaideep Sengupta

51 citations0/0 files storedJournal of Consumer Research

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Consumer Behavior in Brand Consumption and Identification Emotions and Moral Behavior Psychology of Social Influence

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1954A Theory of Social Comparison Processes 1951The Influence of Source Credibility on Communication Effectiveness 2006Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change.2000A model of dual attitudes.1988Toward a Self-Evaluation Maintenance Model of Social Behavior 2005A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures 2003Comparison processes in social judgment: Mechanisms and consequences.2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

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