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Integrating Information Management Skills into the Marketing Curriculum: An Example Using the Marketing Research Course

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References

1992Developments in Marketing Science584 cited
1981Client-Sponsored Projects in a Marketing Research Course64 cited
1984Class Projects as a Form of Instruction46 cited
1980A Live-Case Program for Teaching Marketing Research15 cited

Cited by

1992The Marketing Research Course as Taught in U.S. Business Schools12 cited
2007Fostering Information Literacy in the Marketing Curriculum by Engaging Students with Print Marketing Resources8 cited
1990Secondary Research, New Product Screening, and the Marketing Research Course: An Experiment in Structured Decision Making6 cited
1988Secondary Research, New Product Screening, and the Marketing Research Course: An Experiment in Structured Decision Making5 cited

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