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Industry image: Its impact on the brand image of potential employees · Study

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ArticleIndustry image: Its impact on the brand image of potential employees

Christoph Burmann2007

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Articlebronze2007

Industry image: Its impact on the brand image of potential employees

Christoph Burmann · Katharina Schaefer

124 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Employer Branding and e-HRM

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2025Advances in Consumer Research 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research 1986Communication and Persuasion 1997Dimensions of Brand Personality 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1953Die Betriebswirtschaft 1991Managing brand equity : capitalizing on the value of a brand name.

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Year2007

Typearticle

Published2007-09-07

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations124

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.bm.2550112

openalex_workW2072885308

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