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Marketing research: Cui bono? · Study

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ArticleMarketing research: Cui bono?

Chiquan Guo2004

Article2004

Marketing research: Cui bono?

6 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Competitive and Knowledge Intelligence Business and Management Studies

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1985Competitive Advantage: Creating and Sustaining Superior Performance 1776An Inquiry into the Nature and Causes of the Wealth of Nations 2007The Social Responsibility of Business Is to Increase Its Profits 1985Competitive advantage, creating and sustaining superior performance 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications

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2018Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?

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Year2004

Typearticle

Published2004-08-31

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.bushor.2004.07.006

openalex_workW2073094993

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