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An Option-Pricing Look at the Introduction of Private Labels

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Cited by

2023Channel power shift and store brand introduction21 cited
2018Brand positioning and consumer taste information21 cited
2013The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers17 cited
2014National and store brand advertising strategies13 cited
2013The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions13 cited