What is e-entrepreneurship? Fundamentals of company founding in the net economy

Abstract

Over recent years, internal and external information and communication processes at enterprises across almost every industry sector have been increasingly supported by electronic information technologies. The fundamental advantages of technologies such as these (for example, the internet), especially in regard to their efficiency and effectiveness, will ensure that this trend continues into the future. The constant and rapid development of technology in the accompanying net economy has inevitably had a significant influence on various possibilities for developing innovative business concepts based on electronic information and communication networks and realising these by establishing a new company (hence e-ventures). Against this background, the term ëe-entrepreneurshipí describes the act of establishing new companies specifically in the net economy (Matlay, 2004). The expansion of the classical use of the term ëentrepreneurshipí raises, however, several questions that will be answered in this chapter. Which environment and which possibilities does the net economy offer for new and innovative entrepreneurial activities? What is different or what unusual features can be found in establishing companies in the net economy? What are the building blocks and phases of development involved in setting up a company in the net economy? Answering these questions should help to define clearly the area of ëentrepreneurshipí and the proof should be provided that this is worthy of special consideration in the context of research on entrepreneurship.

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