Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Promotion’s Limited Impact in the 2000 Sydney Olympics

12 references·2 citing·32 second hop

FromToDepth

this work references cited by second hop

References

1986Communication and Persuasion5,214 cited
2016Communication Yearbook 40293 cited
1998The mass audience: rediscovering the dominant model218 cited
2000Research in Media Promotion83 cited
1996Promoting prime‐time programs in megasporting events32 cited
1993Catchy, yes, but does it work?: The impact of broadcast network promotion frequency and type on program success23 cited
1998The impact of structural salience within on‐air promotion20 cited
1994Promotion increases ratings, doesn't it? The impact of program promotion in the 1992 Olympics20 cited
1998ATLANTA REVISITED19 cited
2003On-Air Promotion Effectiveness for Programs of Different Genres, Familiarity, and Audience Demographics18 cited
1999Hitting promotion hard: A network response to channel surfing and new competition17 cited
1996Advertising reach and frequency: maximizing advertising results through effective frequency16 cited

Cited by

2005Promoting Movies on Television6 cited
2009The Athens Exemplar: An Olympic Promotion Effort Pays Off for “The Networks of NBC”6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work