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A method for the assessment of relative brand strength: a UK tour operator example
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A method for the assessment of relative brand strength: a UK tour operator example (2003)A method for the assessment of relative b…THE IMPACT OF BRAND EVALUATION, SATISFACTION, AND TRUST TO BRAND LOYALTY : A CASE STUDY OF THE INDONESIAN SMARTPHONE INDUSTRY (2019)THE IMPACT OF BRAND EVALUATIO…The Impact of Services Brand Personality on Consumer–Brand Relationship Quality (2016)The Impact of Services Brand …Offshore outsourcing of customer services – boon or bane? (2012)Offshore outsourcing of custo…Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy? (2009)Measuring brand strategy: can…Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework (2009)Exploring customer reactions …SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Measuring Service Quality: A Reexamination and Extension (1992)What the eye does not see, the mind cannot reject: Can call center location explain differences in customer evaluations? (2011)Marketing Management: Analysis, Planning and Control (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)The role of brand equity on mergers and acquisition in the pharmaceutical industry (2012)Marketing strategies for services: is brand architecture a viable way forward? (2014)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach (2018)Exploring student perceptions of offshoring (2019)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Principles and Practice of Structural Equation Modeling (1998)Perceived value, satisfaction and future intentions in sport services (2019)The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football (2020)Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust (2022)Advances in Consumer Research (2025)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Social Influence of Brand Community: Evidence from European Car Clubs (2005)Brands and Branding: Research Findings and Future Priorities (2006)
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  • 2009Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework35 cited
  • 2012Offshore outsourcing of customer services – boon or bane?34 cited
  • 2016The Impact of Services Brand Personality on Consumer–Brand Relationship Quality16 cited
  • 2009Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?15 cited
  • 2019THE IMPACT OF BRAND EVALUATION, SATISFACTION, AND TRUST TO BRAND LOYALTY : A CASE STUDY OF THE INDONESIAN SMARTPHONE INDUSTRY13 cited

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