The Culture and Business of Cross-Media Productions

Abstract

Risk-adverse producers and investors seek to capitalize on marketing by co-launching concepts through multiple media: the game, film, novel, animated movie, T-shirt, action figure, perfume, amusement park ride, and so on. In this article, I explore the relation between such media content and cross-media production. Furthermore, I critically discuss the implications for cultural theory and present a model of cross-media content transfer. The model shows what must be left behind in content–concept migrations across media, and presents the role and importance of games as a nexus in this exchange. I conclude that cross-media transfer happens relatively smoothly between forms that are alike, such as books and films, but less so between forms that have strong structural differences.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 58 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.