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The Role Concept in Corporate Branding and Stakeholder Management Reconsidered: Are Stakeholder Groups Really Different?
16 references·7 citing·40 second hop
The Role Concept in Corporate Branding and Stakeholder Management Reconsidered: Are Stakeholder Groups Really Different? (2007)The Role Concept in Corporate Branding an…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Captivating company: dimensions of attractiveness in employer branding (2005)Captivating company: dimensio…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandCorporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…STAKEHOLDERS, SOCIAL RESPONSIBILITY, AND PERFORMANCE: EMPIRICAL EVIDENCE AND THEORETICAL PERSPECTIVES. (1999)STAKEHOLDERS, SOCIAL RESPONSI…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…The Reputational Landscape (1997)The Reputational LandscapeThe Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…INSTRUMENTAL STAKEHOLDER THEORY: A SYNTHESIS OF ETHICS AND ECONOMICS (1995)INSTRUMENTAL STAKEHOLDER THEO…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…When is a correlation matrix appropriate for factor analysis? Some decision rules. (1974)When is a correlation matrix …Little Jiffy, Mark Iv (1974)Little Jiffy, Mark IvMarketing Research (1970)Marketing Research‘Re-branding’ women’s football by means of a new Sports product: a case study of women’s football in Denmark (2016)‘Re-branding’ women’s footbal…The Importance of Stakeholders for Corporate Reputation (2015)The Importance of Stakeholder…A conceptual framework for the assessment of brand congruent sensory modalities (2015)A conceptual framework for th…The Primary Importance of Corporate Social Responsibility and Ethicality in Corporate Reputation: An Empirical Study (2014)The Primary Importance of Cor…Corporate branding literature: A research paradigm review (2011)Corporate branding literature…Acquisitions and network identity change (2011)Acquisitions and network iden…FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION (2009)FACULTY OF ECONOMICS AND BUSI…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Economic Action and Social Structure: The Problem of Embeddedness (1985)Corporate reputation: seeking a definition (2001)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Corporate Reputation: The Definitional Landscape (2006)Modern Factor Analysis (1968)A Second Generation Little Jiffy (1970)Cross-Cultural Research Methods (1980)A Review of Exploratory Factor Analysis Decisions and Overview of Current Practices: What We Are Doing and How Can We Improve? (2015)Blended learning: the new normal and emerging technologies (2018)The Nature of the Firm (1937)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Contemporary Strategy Analysis (1998)The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective (2005)Corporate Social Responsibility: Strategic Implications* (2006)The Application of Electronic Computers to Factor Analysis (1960)An Index of Factorial Simplicity (1974)Exploratory Factor Analysis: A Five-Step Guide for Novices (2010)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. (1990)An integrative review of employer branding and OB theory (2009)Employer branding: employer attractiveness and the use of social media (2013)Employer Image and Employer Branding: What We Know and What We Need to Know (2016)Corporate Stakeholders and Corporate Finance (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1970Marketing Research3,552 cited
  • 1974Little Jiffy, Mark Iv3,418 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1995INSTRUMENTAL STAKEHOLDER THEORY: A SYNTHESIS OF ETHICS AND ECONOMICS3,104 cited
  • 1974When is a correlation matrix appropriate for factor analysis? Some decision rules.1,498 cited
  • 1997The Reputational Landscape1,231 cited
  • 2005Captivating company: dimensions of attractiveness in employer branding1,224 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
  • 1999STAKEHOLDERS, SOCIAL RESPONSIBILITY, AND PERFORMANCE: EMPIRICAL EVIDENCE AND THEORETICAL PERSPECTIVES.1,083 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

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635 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • Cited by

    • 2015The Importance of Stakeholders for Corporate Reputation47 cited
    • 2014The Primary Importance of Corporate Social Responsibility and Ethicality in Corporate Reputation: An Empirical Study46 cited
    • 2011Corporate branding literature: A research paradigm review40 cited
    • 2011Acquisitions and network identity change34 cited
    • 2009FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION31 cited
    • 2015A conceptual framework for the assessment of brand congruent sensory modalities16 cited
    • 2016‘Re-branding’ women’s football by means of a new Sports product: a case study of women’s football in Denmark14 cited