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ArticleAdvertising and generic market entry

Ingrid Königbauer2006

Article2006

Advertising and generic market entry

Ingrid Königbauer

50 citations·0/0 files stored·Journal of Health Economics

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Pharmaceutical Economics and Policy Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1982Relaxing Price Competition Through Product Differentiation 1979Price competition, quality and income disparities 1984The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look 1978Advertising and Welfare 1991Patent Expiration, Entry, and Competition in the U.S. Pharmaceutical Industry 1998The Importance of the Physician in the Generic versus Trade-Name Prescription Decision 1988Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals 2000Does Regulation Drive Out Competition in Pharmaceutical Markets?

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2008Generic Entry, Reformulations and Promotion of SSRIs in the USarticle · 6 shared references 2007Chapter 28 The Economic Analysis of Advertisingchapter · 5 shared references 2005Direct to consumer advertising in pharmaceutical marketsarticle · 5 shared references 2009R&D in the Pharmaceutical Industry: A World of Small Innovationsarticle · 5 shared references 2004Delivering generics without regulatory incentives?article · 5 shared references 2005The economic analysis of advertisingpreprint · 4 shared references

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Year2006

Typearticle

Published2006-10-03

VenueJournal of Health Economics

ISSN-L0167-6296

Languageen

Citations50

Files0 public / 0

ShelfPharmaceutical Economics and Policy

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doi10.1016/j.jhealeco.2006.08.008

openalex_workW2074218455

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