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ArticleThe Meaning and Sources of Marketing Theory

Lawrence C. Lockley1966

Article1966

The Meaning and Sources of Marketing Theory

Lawrence C. Lockley · Michael H. Halbert

52 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Management Theory and Practice Business and Management Studies

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2002Marketing: a critical realist approach 1997Marketing science in a postmodern world: introduction to the special issue 1975Advertising and Competitive Behaviour of Selected Australian Firms 1978The Illusion of Contingency Theory as a General Theory 1997Marketing ‐ the whore of Babylon?1996Added value: Marketing basics?2006A Theory of Marketing: Outline of a Social Systems Perspective 2010Doctoral seminars in marketing theory

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Year1966

Typearticle

Published1966-05-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations52

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/3150219

openalex_workW2074413486

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