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The Meaning and Sources of Marketing Theory
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The Meaning and Sources of Marketing Theory (1966)The Meaning and Sources of Marketing Theo…Marketing Theory And Big Data (2018)Marketing Theory And Big DataTheorizing Advertising: Managerial, Scientific and Cultural Approaches (2011)Theorizing Advertising: Manag…Doctoral seminars in marketing theory (2010)Doctoral seminars in marketin…Orientação para o mercado: origens, avanços e perspectivas (2006)Orientação para o mercado: or…A Theory of Marketing: Outline of a Social Systems Perspective (2006)A Theory of Marketing: Outlin…Marketing: a critical realist approach (2002)Marketing: a critical realist…"Revisiting Marketing's Lawlike Generalizations": A Comment (1999)"Revisiting Marketing's Lawli…Marketing science in a postmodern world: introduction to the special issue (1997)Marketing science in a postmo…Marketing ‐ the whore of Babylon? (1997)Marketing ‐ the whore of Baby…Added value: Marketing basics? (1996)Added value: Marketing basics?Sources and Status of Marketing Theory (1995)Sources and Status of Marketi…Comment (1988)CommentThe Illusion of Contingency Theory as a General Theory (1978)The Illusion of Contingency T…Advertising and Competitive Behaviour of Selected Australian Firms (1975)Advertising and Competitive B…The Structure of Scientific Revolutions (1963)Naturalistic inquiry (1985)Percival White (1887–1970) (2011)Scientific marketing management and the emergence of the ethical marketing concept (2011)The Logic of Scientific Discovery (2013)Paradigm debates and marketing theory, thought and practice (2014)Marketing as Exchange (1975)Method in Social Science: A Realist Approach. (1986)Economics and Reality (1997)Epistemological role of case studies in logistics (2008)Co-innovation in networks of resources — A case study in the Chinese exhibition industry (2014)Dealing with challenges to methodological pluralism: The paradigm problem, psychological resistance and cultural barriers (2016)The Marketing Imagination (1983)Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Management and Strategy (1994)Separating the brand asset from the goodwill asset (1998)The brand accounting side‐show (1999)Vantagem competitiva e sua relação com o desempenho: uma abordagem baseada em valor (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)A Comparative Analysis of Three Major Transfer Airports in Northeast Asia Focusing on Incheon International Airport Using a Conjoint Analysis (2017)Diffusion of Innovations 1 (2019)The Postmodern Condition: A Report on Knowledge (1984)Postmodernism, or, The cultural logic of late capitalism (1991)The Condition of Postmodernity (1991)Long life to marketing research: a postmodern view (2005)Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)Emotional Marketing Concept: The New Marketing Shift in the Postmodern Era (2010)Distributed Lags and Investment Analysis (1956)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Optimal Advertising Policy Under Dynamic Conditions (1976)A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty (1979)A Transnational Study of Advertising-to-Sales Ratios (1984)Zakah as tool for social cause marketing and corporate charity: a conceptual study (2019)A Theory of Cognitive Dissonance (1957)Organization and environment (1967)A Theory of Cognitive Dissonance (2017)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Quantity and Quality in Social Research. (1990)Marketing management: analysis. planning. implementation and control (2000)New marketing, improved marketing, apocryphal marketing (2007)Case Study Research: Design and Methods (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes: una exploración cualitativa (2019)Consumer Research: How valid and useful are all our consumer behavior research findings? (1978)Perceived Quality of Fifty Selected Journals: Academicians and Practitioners (1985)Marketing Journal Hierarchies: Faculty Perceptions, 1986-87 (1987)Publishing on publishing: streams in the literature (2008)
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Cited by

  • 2002Marketing: a critical realist approach213 cited
  • 1997Marketing science in a postmodern world: introduction to the special issue50 cited
  • 1975Advertising and Competitive Behaviour of Selected Australian Firms35 cited
  • 1978The Illusion of Contingency Theory as a General Theory25 cited
  • 1997Marketing ‐ the whore of Babylon?24 cited
  • 1996Added value: Marketing basics?22 cited
  • 2006A Theory of Marketing: Outline of a Social Systems Perspective18 cited
  • 2010Doctoral seminars in marketing theory17 cited
  • 1999"Revisiting Marketing's Lawlike Generalizations": A Comment13 cited
  • 1988Comment13 cited
  • 2018Marketing Theory And Big Data11 cited
  • 2011Theorizing Advertising: Managerial, Scientific and Cultural Approaches11 cited
  • 1995Sources and Status of Marketing Theory11 cited
  • 2006Orientação para o mercado: origens, avanços e perspectivas8 cited

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